Set up 24metrics

24metrics is an Adjust module partner. Our integration lets 24metrics receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to 24metrics. Then, use our advanced setup instructions to customize what information 24metrics receives.

Basic setup

To turn on Adjust’s integration with 24metrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to 24metrics
  4. Enter your PUBLIC KEY (contact your 24metrics representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. 24metrics will receive callbacks for these activities:

  • click
  • install
  • event

Advanced setup

Choose which data 24metrics receives from Adjust by customizing your setup.

Forward app events

Event linking lets 24metrics receive app event data. You can link every app event in Adjust to a preset 24metrics name or a custom event name.

To forward app events to 24metrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >24metrics > Event Linking
  3. Find the event you want to link and update the field with a 24metrics event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now 24metrics will receive app event data for each of your linked events.

List of all parameters forwarded to 24metrics

24metrics requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adid} Adjust device ID (all platforms)
{app_version} App version number (Android), build
{campaign_name} Campaign name, as taken from the tracker
{click_attribution_window} Attribution window settings for device matching (hours)
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{conversion_duration} Time between click and install or reattribution in seconds
{cost_amount} Cost of the user engagement (available for ad spend tracking only)
{cpu_type} CPU type
{created_at} Activity timestamp
{creative_name} Creative name, as taken from the tracker
{deeplink} Deeplink URL appended to click URL
{device_manufacturer} Device manufacturer name
{device_name} Device model number
{event_name} Event name, as set in the Dashboard
{gclid} Google click ID
{gps_adid} Google Play Store advertising ID
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{install_begin_time} App download began timestamp (Android and Google Play Store only)
{install_finish_time} App download completion timestamp
{installed_at} Install (i.e., first app open) timestamp
{is_reattributed} 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{label} Value of the Adjust "label" parameter sent on click
{language} Device two
{mac_md5} Uppercase MAC MD5 hash
{network_name} Network name, as taken from the tracker
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random_user_id} Random user ID (per device)
{reattributed_at} Reattribution timestamp
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{referrer} Google Play Store referrer (Android only)
{reftag} Random device reference tag
{rejection_reason} Reason for a rejected attribution
{revenue_usd} Revenue, in US dollars
{sdk_version} Adjust SDK version (per app)
{store} Target store of click
{timezone} Device time zone
{tracker_name} Current tracker name
{tracker} 6
{user_agent} Incoming raw user agent
{win_hwid} Windows Store hardware ID