Set up AdColony

AdColony is a network and Adjust module partner. Our integration lets AdColony receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to AdColony. Then, use our advanced setup instructions to customize what information AdColony receives.

Basic setup

To turn on Adjust’s integration with AdColony, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to AdColony
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to AdColony to launch your campaign.

AdColony will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data AdColony receives from Adjust by customizing your setup.

Only forward data attributed to AdColony

Adjust sends AdColony your installs and reattributions across all ad platforms.

To stop AdColony from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AdColony
  3. Turn on Attributed Only

Now AdColony will only receive data attributed to their own platform.

 

Forward in-app revenue

Revenue forwarding lets AdColony receive revenue amounts along with your revenue event data.

To forward in-app revenue to AdColony, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AdColony
  3. Turn on In-App Revenue Forwarding

Now AdColony will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to AdColony before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to AdColony, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AdColony
  3. Turn on Session Forwarding

Now AdColony will receive your app’s session activity.

 

Forward app events

Event linking lets AdColony receive app event data. You can link every app event in Adjust to a preset AdColony name or a custom event name.

To forward app events to AdColony, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >AdColony > Event Linking
  3. Find the event you want to link and update the field with a AdColony event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now AdColony will receive app event data for each of your linked events.

List of all parameters forwarded to AdColony

AdColony requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_version} App version number (Android), build
{country} Device two
{created_at} Activity timestamp
{device_name} Device model number
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{idfv} Uppercase iOS ID for vendors
{ip_address} Device IP address
{language} Device two
{nonce} Random lowercase alphanumeric string (unique per callback)
{os_name} Device operating system
{random_user_id} Random user ID (per device)
{random} Random number (unique per callback)
{rejection_reason} Reason for a rejected attribution
{revenue} Revenue, as sent from Adjust SDK in cents
{sdk_version} Adjust SDK version (per app)
{user_agent} Incoming raw user agent