Set up Adform

Adform is a network and Adjust module partner. Our integration lets Adform receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Adform. Then, use our advanced setup instructions to customize what information Adform receives.

Basic setup

To turn on Adjust’s integration with Adform, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Adform
  4. Enter your TRACKING ID (contact your Adform representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Adform to launch your campaign.

Adform will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Adform receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Adform receive revenue amounts along with your revenue event data.

To forward in-app revenue to Adform, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Adform
  3. Turn on In-App Revenue Forwarding

Now Adform will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Adform before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Adform, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Adform
  3. Turn on Session Forwarding

Now Adform will receive your app’s session activity.

 

Forward app events

Event linking lets Adform receive app event data. You can link every app event in Adjust to a preset Adform name or a custom event name.

To forward app events to Adform, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Adform > Event Linking
  3. Find the event you want to link and update the field with a Adform event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Adform will receive app event data for each of your linked events.

List of all parameters forwarded to Adform

Adform requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{app_name_dashboard} Name of the app in the Adjust Dashboard
{country} Device two
{currency} Original ISO 4217 currency code sent from Adjust SDK
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{revenue} Revenue, as sent from Adjust SDK in cents
{user_agent} Incoming raw user agent