Set up Adjoe
Adjoe is an ad network integrated with Adjust. Our integration lets Adjoe receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Adjoe for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Adjoe.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Adjoe parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select Adjoe and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Adjoe. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Adjoe.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Adjoe. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Adjoe, Adjust automatically sends Adjoe the following data, by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Adjoe by default.
- install
- session
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Send additional data
Choose the amount and type of data that you want to share with Adjoe through callbacks. Adjoe may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Adjoe:
- Data from all attribution sources
- Only data attributed to Adjoe
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Adjoe receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Ad revenue (from ad views)
Ad revenue sharing lets Adjoe receive user ad revenue data. This lets Adjoe use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.
To share ad revenue to Adjoe, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Adjoe receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Adjoe will receive your app’s session activity.
Map events
Map events that you want to share to the values that Adjoe can receive. Data for unmapped events is not shared with Adjoe.
Under Map events, follow these steps to choose the in-app events you want to directly send to Adjoe.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Adjoe.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Adjoe will receive in-app event data for each of your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with Adjoe
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Adjoe.
Once you’ve created your link, share it with Adjoe for placement in campaigns.
List of all parameters forwarded to Adjoe
Adjoe requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{api_level} | API level (Android only) |
{click_attribution_window} | Attribution window settings for device matching (hours) |
{cost_amount} | Cost of the user engagement (available for ad spend tracking only) |
{cost_currency} | ISO 4217 currency code of the cost data (available for ad spend tracking only) |
{cost_type} | The campaign pricing model (available for ad spend tracking only) |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_name} | Device model number |
{device_type} | Device type |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{impression_attribution_window} | Attribution window settings for impression matching (hours) |
{inactive_user_definition} | Inactivity period required for reattribution (hours) |
{ip_address} | Device IP address |
{language} | Device two-character language code |
{last_time_spent} | Length of user's last session, in seconds |
{match_type} | Attribution method |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{activity_kind} | Type of user activity |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{click_time} | Attributed click timestamp |
{conversion_duration} | Time between click and install or reattribution in seconds |
{created_at_milli} | Activity timestamp with millisecond placeholders |
{created_at} | Activity timestamp |
{device_manufacturer} | Device manufacturer name |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{rejection_reason} | Reason for a rejected attribution |