Set up Adobe

Adobe is is an Adjust module partner. Our integration lets Adobe receive attribution and app event data for the following self-attributing networks:

  • Facebook

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Adobe. Then, use our advanced setup instructions to customize what information Adobe receives.

Basic setup

To turn on Adjust’s integration with Adobe, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Adobe
  4. Enter your USER ID (contact your Adobe representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Adobe will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Adobe receives from Adjust by customizing your setup.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Adobe, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Adobe
  3. Turn on Session Forwarding

Now Adobe will receive your app’s session activity.

 

Forward app events

Event linking lets Adobe receive app event data. You can link every app event in Adjust to a preset Adobe name or a custom event name.

To forward app events to Adobe, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Adobe > Event Linking
  3. Find the event you want to link and update the field with a Adobe event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Adobe will receive app event data for each of your linked events.

Partner specific setup instructions

Adobe only receives data on filtered Facebook traffic. This is designed so that you can manage your Adobe Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword adobe will be transmitted to Adobe. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Adobe. Campaigns that do not include the keyword will not be transmitted to Adobe.

List of all parameters forwarded to Adobe

Adobe requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{click_time_hour} Attributed click timestamp, rounded to the nearest hour
{fb_adgroup_id} Facebook ad ID
{fb_campaign_id} Facebook ad set ID