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for Marketers

Set up AdRoll

AdRoll is an ad network integrated with Adjust. Our integration lets AdRoll receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with AdRoll for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with AdRoll.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to AdRoll parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

ADVERTISIBLE EID and PIXEL EID

For help finding your credentials, contact your AdRoll representative.

Select AdRoll and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > AdRoll. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AdRoll.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with AdRoll. To enable data sharing:

Enter your ADVERTISIBLE EID and PIXEL EID.

Once you enable data sharing with AdRoll, Adjust automatically sends AdRoll the following data, by default:

install
session
reattribution
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with AdRoll by default.

install
session
reattribution
event

Send additional data

Choose the amount and type of data that you want to share with AdRoll through callbacks. AdRoll may use this information to optimize performance.

Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with AdRoll:

Data from all attribution sources
Only data attributed to AdRoll

In-app revenue (from in-app purchases)

Sharing in-app revenue lets AdRoll receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means AdRoll will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with AdRoll.

Map events

Map events that you want to share to the values that AdRoll can receive. Data for unmapped events is not shared with AdRoll.

Under Map events, follow these steps to choose the in-app events you want to directly send to AdRoll.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with AdRoll.
In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
Select Apply.

Now AdRoll will receive in-app event data for each of your linked events.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to AdRoll. This lets AdRoll receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to AdRoll, follow these steps.

Set up partner parameters within the Adjust SDK: iOS, Android
Check the Parameters data sharing checkbox.
Map your events.

Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with AdRoll

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with AdRoll.

Once you’ve created your link, share it with AdRoll for placement in campaigns.

List of all parameters forwarded to AdRoll

AdRoll requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{country}`	Device two-character country code
`{device_name}`	Device model number
`{gps_adid}`	Google Play Store advertising ID
`{idfa}`	ID for advertisers (iOS only)
`{ip_address}`	Device IP address
`{os_name}`	Device operating system
`{revenue}`	Revenue, as sent from Adjust SDK in cents
`{app_id}`	Store App ID or Google Play Store
`{app_name}`	Name of the app
`{created_at}`	Activity timestamp
`{store}`	Target store of click
`{tracker_name}`	Current tracker name