Set up AppGrowth

AppGrowth is a network and Adjust module partner. Our integration lets AppGrowth receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to AppGrowth. Then, use our advanced setup instructions to customize what information AppGrowth receives.

Basic setup

To turn on Adjust’s integration with AppGrowth, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to AppGrowth
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to AppGrowth to launch your campaign.

AppGrowth will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data AppGrowth receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets AppGrowth receive revenue amounts along with your revenue event data.

To forward in-app revenue to AppGrowth, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AppGrowth
  3. Turn on In-App Revenue Forwarding

Now AppGrowth will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to AppGrowth before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to AppGrowth, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AppGrowth
  3. Turn on Session Forwarding

Now AppGrowth will receive your app’s session activity.

 

Forward app events

Event linking lets AppGrowth receive app event data. You can link every app event in Adjust to a preset AppGrowth name or a custom event name.

To forward app events to AppGrowth, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >AppGrowth > Event Linking
  3. Find the event you want to link and update the field with a AppGrowth event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now AppGrowth will receive app event data for each of your linked events.

List of all parameters forwarded to AppGrowth

AppGrowth requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adgroup_name} Adgroup name, as taken from the tracker
{app_id} Store App ID or Google Play Store
{campaign_name} Campaign name, as taken from the tracker
{city} Device city
{click_referer} Referrer header from click
{click_time} Attributed click timestamp
{cost_amount} Cost of the user engagement (available for ad spend tracking only)
{cost_currency} ISO 4217 currency code of the cost data (available for ad spend tracking only)
{country} Device two
{created_at} Activity timestamp
{creative_name} Creative name, as taken from the tracker
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{last_time_spent} Length of user's last session, in seconds
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{os_name} Device operating system
{rejection_reason} Reason for a rejected attribution
{revenue} Revenue, as sent from Adjust SDK in cents