Set up Appier

Appier is a network and Adjust module partner. Our integration lets Appier receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Appier. Then, use our advanced setup instructions to customize what information Appier receives.

Basic setup

To turn on Adjust’s integration with Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Appier
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Appier to launch your campaign.

Appier will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution
  • reinstall
  • uninstall

Advanced setup

Choose which data Appier receives from Adjust by customizing your setup.

Only forward data attributed to Appier

Adjust sends Appier your installs and reattributions across all ad platforms.

To stop Appier from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Appier
  3. Turn on Attributed Only

Now Appier will only receive data attributed to their own platform.

 

Forward in-app revenue

Revenue forwarding lets Appier receive revenue amounts along with your revenue event data.

To forward in-app revenue to Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Appier
  3. Turn on In-App Revenue Forwarding

Now Appier will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Appier before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Appier
  3. Turn on Session Forwarding

Now Appier will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Appier.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Appier, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Appier
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Appier name.
  7. Select Save

Now Appier will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Appier receive app event data. You can link every app event in Adjust to a preset Appier name or a custom event name.

To forward app events to Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Appier > Event Linking
  3. Find the event you want to link and update the field with a Appier event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Appier will receive app event data for each of your linked events.

List of all parameters forwarded to Appier

Appier requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{app_id} Store App ID or Google Play Store
{app_version_short} App version number (Android), release
{app_version} App version number (Android), build
{city} Device city
{click_time} Attributed click timestamp
{country} Device two
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{device_manufacturer} Device manufacturer name
{event_name} Event name, as set in the Dashboard
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{install_begin_time} App download began timestamp (Android and Google Play Store only)
{install_finish_time} App download completion timestamp
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{isp} Device internet service provider
{match_type} Attribution method
{mcc} Mobile country code: three
{mnc} Mobile network code: two
{os_name} Device operating system
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason} Reason for a rejected attribution
{revenue} Revenue, as sent from Adjust SDK in cents
{sdk_version} Adjust SDK version (per app)
{time_to_reinstall} Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall} Time between app install (or latest reinstall) and subsequent uninstall in seconds
{timezone} Device time zone