Set up AppLovin

AppLovin is a network and Adjust module partner. Our integration lets AppLovin receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to AppLovin. Then, use our advanced setup instructions to customize what information AppLovin receives.

Basic setup

To turn on Adjust’s integration with AppLovin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to AppLovin
  4. Enter your SDK KEYS (contact your AppLovin representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to AppLovin to launch your campaign.

AppLovin will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event
  • reattribution

Advanced setup

Choose which data AppLovin receives from Adjust by customizing your setup.

Only forward data attributed to AppLovin

Adjust sends AppLovin your installs and reattributions across all ad platforms.

To stop AppLovin from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AppLovin
  3. Turn on Attributed Only

Now AppLovin will only receive data attributed to their own platform.

 

Forward in-app revenue

Revenue forwarding lets AppLovin receive revenue amounts along with your revenue event data.

To forward in-app revenue to AppLovin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AppLovin
  3. Turn on In-App Revenue Forwarding

Now AppLovin will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to AppLovin before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to AppLovin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AppLovin
  3. Turn on Session Forwarding

Now AppLovin will receive your app’s session activity.

 

Forward app events

Event linking lets AppLovin receive app event data. You can link every app event in Adjust to a preset AppLovin name or a custom event name.

To forward app events to AppLovin, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >AppLovin > Event Linking
  3. Find the event you want to link and update the field with a AppLovin event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now AppLovin will receive app event data for each of your linked events.

List of all parameters forwarded to AppLovin

AppLovin requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id} Android ID (Android only)
{app_name} Name of the app
{device_name} Device model number
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{ip_address} Device IP address
{os_name} Device operating system
{rejection_reason} Reason for a rejected attribution
{revenue_usd} Revenue, in US dollars