Set up AppNexus

AppNexus is a network and Adjust module partner. Our integration lets AppNexus receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to AppNexus. Then, use our advanced setup instructions to customize what information AppNexus receives.

Basic setup

To turn on Adjust’s integration with AppNexus, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to AppNexus
  4. Enter your INSTALL PIXEL IDS (contact your AppNexus representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to AppNexus to launch your campaign.

AppNexus will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data AppNexus receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets AppNexus receive revenue amounts along with your revenue event data.

To forward in-app revenue to AppNexus, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > AppNexus
  3. Turn on In-App Revenue Forwarding

Now AppNexus will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to AppNexus before turning on Revenue Forwarding

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to AppNexus.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to AppNexus, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > AppNexus
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding AppNexus name.
  7. Select Save

Now AppNexus will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets AppNexus receive app event data. You can link every app event in Adjust to a preset AppNexus name or a custom event name.

To forward app events to AppNexus, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >AppNexus > Event Linking
  3. Find the event you want to link and update the field with a AppNexus event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now AppNexus will receive app event data for each of your linked events.

Partner specific setup instructions

AppNexus allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to AppNexus. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that AppNexus accepts:

Parameter key > Value

  • order_id > order ID
  • other > custom field

List of all parameters forwarded to AppNexus

AppNexus requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{revenue_usd} Revenue, in US dollars