Set up BackInApp

BackInApp is a network and Adjust module partner. Our integration lets BackInApp receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to BackInApp. Then, use our advanced setup instructions to customize what information BackInApp receives.

Basic setup

To turn on Adjust’s integration with BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to BackInApp
  4. Enter your PARTNER ID (contact your BackInApp representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to BackInApp to launch your campaign.

BackInApp will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event
  • reattribution
  • rejected reattribution

Advanced setup

Choose which data BackInApp receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets BackInApp receive revenue amounts along with your revenue event data.

To forward in-app revenue to BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > BackInApp
  3. Turn on In-App Revenue Forwarding

Now BackInApp will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to BackInApp before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > BackInApp
  3. Turn on Session Forwarding

Now BackInApp will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to BackInApp.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to BackInApp, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > BackInApp
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding BackInApp name.
  7. Select Save

Now BackInApp will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets BackInApp receive app event data. You can link every app event in Adjust to a preset BackInApp name or a custom event name.

To forward app events to BackInApp, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >BackInApp > Event Linking
  3. Find the event you want to link and update the field with a BackInApp event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now BackInApp will receive app event data for each of your linked events.

List of all parameters forwarded to BackInApp

BackInApp requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{app_version_short} App version number (Android), release
{city} Device city
{conversion_duration} Time between click and install or reattribution in seconds
{country} Device two
{created_at} Activity timestamp
{device_name} Device model number
{device_type} Device type
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{inactive_user_definition} Inactivity period required for reattribution (hours)
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{is_reattributed} 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language} Device two
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reattributed_at} Reattribution timestamp
{reattribution_attribution_window} Attribution window settings for reattribution (hours)
{rejection_reason} Reason for a rejected attribution
{reporting_currency} Dashboard reporting ISO 4217 currency code
{reporting_revenue} Revenue, as reported in the Adjust Dashboard, in whole currency units
{tracker_name} Current tracker name
{user_agent} Incoming raw user agent