Set up Blast

Blast is a network and Adjust module partner. Our integration lets Blast receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Blast. Then, use our advanced setup instructions to customize what information Blast receives.

Basic setup

To turn on Adjust’s integration with Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Blast
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Blast to launch your campaign.

Blast will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Blast receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Blast receive revenue amounts along with your revenue event data.

To forward in-app revenue to Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Blast
  3. Turn on In-App Revenue Forwarding

Now Blast will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Blast before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Blast
  3. Turn on Session Forwarding

Now Blast will receive your app’s session activity.

 

Forward app events

Event linking lets Blast receive app event data. You can link every app event in Adjust to a preset Blast name or a custom event name.

To forward app events to Blast, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Blast > Event Linking
  3. Find the event you want to link and update the field with a Blast event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Blast will receive app event data for each of your linked events.

List of all parameters forwarded to Blast

Blast requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{app_version} App version number (Android), build
{city} Device city
{country} Device two
{created_at} Activity timestamp
{device_name} Device model number
{device_type} Device type
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{language} Device two
{last_time_spent} Length of user's last session, in seconds
{match_type} Attribution method
{os_name} Device operating system
{os_version} Operating system version number
{reattributed_at} Reattribution timestamp
{revenue} Revenue, as sent from Adjust SDK in cents
{time_spent} Length of user's current session, in seconds
{timezone} Device time zone
{tracking_limited} 1 if tracking is limited, 0 if not