Set up Brand Network

Brand Network is is an Adjust module partner. Our integration lets Brand Network receive attribution and app event data for the following self-attributing networks:

  • Facebook

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Brand Network. Then, use our advanced setup instructions to customize what information Brand Network receives.

Basic setup

To turn on Adjust’s integration with Brand Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Brand Network
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Brand Network will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Brand Network receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Brand Network receive revenue amounts along with your revenue event data.

To forward in-app revenue to Brand Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Brand Network
  3. Turn on In-App Revenue Forwarding

Now Brand Network will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Brand Network before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Brand Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Brand Network
  3. Turn on Session Forwarding

Now Brand Network will receive your app’s session activity.

 

Forward app events

Event linking lets Brand Network receive app event data. You can link every app event in Adjust to a preset Brand Network name or a custom event name.

To forward app events to Brand Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Brand Network > Event Linking
  3. Find the event you want to link and update the field with a Brand Network event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Brand Network will receive app event data for each of your linked events.

Partner specific setup instructions

Brand Networks only receives data on filtered Facebook traffic. This is designed so that you can manage your Brand Networks Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword BrandNetworks will be transmitted to Brand Networks. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Brand Networks. Campaigns that do not include the keyword will not be transmitted to Brand Networks.

List of all parameters forwarded to Brand Network

Brand Network requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{app_id} Store App ID or Google Play Store
{country} Device two
{created_at} Activity timestamp
{engagement_time} Engagement timestamp
{fb_adgroup_id} Facebook ad ID
{fb_adgroup_name} Facebook ad name
{fb_campaign_group_id} Facebook campaign ID
{fb_campaign_group_name} Facebook campaign name
{fb_campaign_id} Facebook ad set ID
{fb_campaign_name} Facebook ad set name
{installed_at} Install (i.e., first app open) timestamp
{nonce} Random lowercase alphanumeric string (unique per callback)
{os_name} Device operating system
{os_version} Operating system version number
{tracker} 6