Set up ConsumerAcquisition

ConsumerAcquisition is is an Adjust module partner. Our integration lets ConsumerAcquisition receive attribution and app event data for the following self-attributing networks:

  • Facebook

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to ConsumerAcquisition. Then, use our advanced setup instructions to customize what information ConsumerAcquisition receives.

Basic setup

To turn on Adjust’s integration with ConsumerAcquisition, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to ConsumerAcquisition
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. ConsumerAcquisition will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data ConsumerAcquisition receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets ConsumerAcquisition receive revenue amounts along with your revenue event data.

To forward in-app revenue to ConsumerAcquisition, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ConsumerAcquisition
  3. Turn on In-App Revenue Forwarding

Now ConsumerAcquisition will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to ConsumerAcquisition before turning on Revenue Forwarding

 

Forward app events

Event linking lets ConsumerAcquisition receive app event data. You can link every app event in Adjust to a preset ConsumerAcquisition name or a custom event name.

To forward app events to ConsumerAcquisition, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >ConsumerAcquisition > Event Linking
  3. Find the event you want to link and update the field with a ConsumerAcquisition event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now ConsumerAcquisition will receive app event data for each of your linked events.

Partner specific setup instructions

Consumer Acquisition only receives data on filtered Facebook traffic. This is designed so that you can manage your Consumer Acquisition Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword [CONACQ] (including square brackets) will be transmitted to Consumer Acquisition. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Consumer Acquisition. Campaigns that do not include the keyword will not be transmitted to Consumer Acquisition.

List of all parameters forwarded to ConsumerAcquisition

ConsumerAcquisition requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{app_id} Store App ID or Google Play Store
{created_at_hour} Activity timestamp, rounded down to the nearest hour
{engagement_time_hour} Engagement timestamp rounded to the nearest hour
{event_name} Event name, as set in the Dashboard
{impression_based} 1 if impression
{installed_at_hour} Install (i.e., first app open) timestamp rounded to the nearest hour
{revenue} Revenue, as sent from Adjust SDK in cents