Set up Conversant Universal Template

Conversant Universal Template is a network and Adjust module partner. Our integration lets Conversant Universal Template receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Conversant Universal Template. Then, use our advanced setup instructions to customize what information Conversant Universal Template receives.

Basic setup

To turn on Adjust’s integration with Conversant Universal Template, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Conversant Universal Template
  4. Enter your SITE ID (contact your Conversant Universal Template representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Conversant Universal Template to launch your campaign.

Conversant Universal Template will receive callbacks for these activities:

  • install
  • session
  • event
  • reinstall

Advanced setup

Choose which data Conversant Universal Template receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Conversant Universal Template receive revenue amounts along with your revenue event data.

To forward in-app revenue to Conversant Universal Template, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Conversant Universal Template
  3. Turn on In-App Revenue Forwarding

Now Conversant Universal Template will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Conversant Universal Template before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Conversant Universal Template, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Conversant Universal Template
  3. Turn on Uninstall / Reinstall Forwarding

Now Conversant Universal Template will receive all of your app's uninstall and/or reinstall data

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Conversant Universal Template, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Conversant Universal Template
  3. Turn on Session Forwarding

Now Conversant Universal Template will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Conversant Universal Template.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Conversant Universal Template, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Conversant Universal Template
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Conversant Universal Template name.
  7. Select Save

Now Conversant Universal Template will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Conversant Universal Template receive app event data. You can link every app event in Adjust to a preset Conversant Universal Template name or a custom event name.

To forward app events to Conversant Universal Template, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Conversant Universal Template > Event Linking
  3. Find the event you want to link and update the field with a Conversant Universal Template event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Conversant Universal Template will receive app event data for each of your linked events.

Partner specific setup instructions

Conversant Universal Template allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Conversant Universal Template. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Conversant Universal Template accepts:

Parameter key > Value

  • lat > current latitude of device
  • long > current longitude of device
  • userID > unique, non-personally identifiable value
  • emailHash > MD5 or SHA256 hashed value of the user's lowercase email address
  • department > department name of current view
  • category > category name of current view
  • subCategory > sub category name of current view
  • productId > Product id/SKU being viewed
  • enterpriseId* > affiliate ID for the marketer
  • transactionId** > unique identifier for each transaction/conversion
  • items** > array of all items in the transaction or conversion. Each item should include
  • Item -> the SKU of the item
  • Amount -> the cost of 1 unit of the item
  • eventId > data captured from the attributed event
  • signature > signature from click
  • actionId** > ID used to identify specific Affiliate conversion event
  • coupon > coupon code used
  • discount > total discount in decimal format
  • shippingTotal > total cost of shipping in decimal format
  • tax > total amount of tax in decimal format
  • channel > referral channel
  • channelTs > timestamp of referral

* mandatory 

** mandatory on transaction

List of all parameters forwarded to Conversant Universal Template

Conversant Universal Template requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{currency} Original ISO 4217 currency code sent from Adjust SDK
{deeplink} Deeplink URL appended to click URL
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{random} Random number (unique per callback)
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{user_agent} Incoming raw user agent