Set up Conversion Logic

Conversion Logic is an Adjust module partner. Our integration lets Conversion Logic receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Conversion Logic. Then, use our advanced setup instructions to customize what information Conversion Logic receives.

Basic setup

To turn on Adjust’s integration with Conversion Logic, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Conversion Logic
  4. Enter your CLIENT ID (contact your Conversion Logic representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Conversion Logic will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data Conversion Logic receives from Adjust by customizing your setup.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Conversion Logic.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Conversion Logic, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Conversion Logic
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Conversion Logic name.
  7. Select Save

Now Conversion Logic will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Conversion Logic receive app event data. You can link every app event in Adjust to a preset Conversion Logic name or a custom event name.

To forward app events to Conversion Logic, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Conversion Logic > Event Linking
  3. Find the event you want to link and update the field with a Conversion Logic event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Conversion Logic will receive app event data for each of your linked events.

List of all parameters forwarded to Conversion Logic

Conversion Logic requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adgroup_name} Adgroup name, as taken from the tracker
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{campaign_name} Campaign name, as taken from the tracker
{created_at} Activity timestamp
{creative_name} Creative name, as taken from the tracker
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{ip_address} Device IP address
{network_name} Network name, as taken from the tracker
{referrer} Google Play Store referrer (Android only)
{store} Target store of click
{user_agent} Incoming raw user agent
{win_adid} Windows advertising identifier