Set up Criteo

Criteo is a network and Adjust module partner. Our integration lets Criteo receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Criteo. Then, use our advanced setup instructions to customize what information Criteo receives.

Basic setup

To turn on Adjust’s integration with Criteo, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Criteo
  4. Enter your CLIENT ID (contact your Criteo representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Criteo to launch your campaign.

Criteo will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution
  • reinstall

Advanced setup

Choose which data Criteo receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Criteo receive revenue amounts along with your revenue event data.

To forward in-app revenue to Criteo, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Criteo
  3. Turn on In-App Revenue Forwarding

Now Criteo will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Criteo before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Criteo, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Criteo
  3. Turn on Uninstall / Reinstall Forwarding

Now Criteo will receive all of your app's uninstall and/or reinstall data

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Criteo, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Criteo
  3. Turn on Session Forwarding

Now Criteo will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Criteo.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Criteo, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Criteo
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Criteo name.
  7. Select Save

Now Criteo will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Criteo receive app event data. You can link every app event in Adjust to a preset Criteo name or a custom event name.

To forward app events to Criteo, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Criteo > Event Linking
  3. Find the event you want to link and update the field with a Criteo event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Criteo will receive app event data for each of your linked events.

Partner specific setup instructions

Criteo uses sophisticated analytics on more than just a users' purchases, looking at shopping cart events and the contents of their shortlists as well as the true conversion points themselves. To fully use the Criteo's retargeting capabilities, we provide an additional setup in order to allow your app to correctly format and transmit the events and additional parameters captured by the adjust SDK to Criteo.

You can find the Criteo plugin in the Github SDK repository in the "plugin" folder, as well as full READMEs for iOS and for Android.  

Once you have integrated the Criteo plugin into the Adjust SDK, you can manage the data transmission from within your dashboard, configuring it at will and controlling the data that is being transmitted.

If you plan to run Criteo campaigns, this will greatly increase the quality of the data transmitted to Criteo. Note that if your campaign will include events, then you must use the Criteo SDK plugin – the only time the plugin is not required is if you are transmitting only installs, sessions or static events.

For event linking, you may either choose the name from the drop-down menu or input a custom name.

List of all parameters forwarded to Criteo

Criteo requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{country} Device two
{currency} Original ISO 4217 currency code sent from Adjust SDK
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{ip_address} Device IP address
{language} Device two
{os_name} Device operating system
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks