Set up DataXu

DataXu is a network and Adjust module partner. Our integration lets DataXu receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to DataXu. Then, use our advanced setup instructions to customize what information DataXu receives.

Basic setup

To turn on Adjust’s integration with DataXu, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to DataXu
  4. Enter your INSTALL PIXEL ID, SESSION PIXEL ID and REATTRIBUTION PIXEL ID (contact your DataXu representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to DataXu to launch your campaign.

DataXu will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data DataXu receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets DataXu receive revenue amounts along with your revenue event data.

To forward in-app revenue to DataXu, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > DataXu
  3. Turn on In-App Revenue Forwarding

Now DataXu will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to DataXu before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to DataXu, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > DataXu
  3. Turn on Session Forwarding

Now DataXu will receive your app’s session activity.

 

Forward app events

Event linking lets DataXu receive app event data. You can link every app event in Adjust to a preset DataXu name or a custom event name.

To forward app events to DataXu, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >DataXu > Event Linking
  3. Find the event you want to link and update the field with a DataXu event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now DataXu will receive app event data for each of your linked events.

List of all parameters forwarded to DataXu

DataXu requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{currency} Original ISO 4217 currency code sent from Adjust SDK
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{is_organic} 1 if organic traffic, 0 if non
{revenue} Revenue, as sent from Adjust SDK in cents