Set up DirectAvenue

DirectAvenue is an Adjust module partner. Our integration lets DirectAvenue receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to DirectAvenue. Then, use our advanced setup instructions to customize what information DirectAvenue receives.

Basic setup

To turn on Adjust’s integration with DirectAvenue, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to DirectAvenue
  4. Turn on Enabled
  5. Select Save

Well done! Basic setup is complete. DirectAvenue will receive callbacks for these activities:

  • install
  • event

List of all parameters forwarded to DirectAvenue

DirectAvenue requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adid} Adjust device ID (all platforms)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{city} Device city
{click_time} Attributed click timestamp
{country_subdivision} Device subdivision of country, e.g., state
{country} Device two
{created_at} Activity timestamp
{impression_based} 1 if impression
{impression_time} Attributed impression timestamp
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{is_reattributed} 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{last_session_time} Last session timestamp
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{postal_code} Device postal code of IP address
{random_user_id} Random user ID (per device)
{reattributed_at} Reattribution timestamp
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{revenue_usd} Revenue, in US dollars
{session_count} Number of sessions recorded by current Adjust SDK
{timezone} Device time zone