Set up Drawbridge

Drawbridge is a network and Adjust module partner. Our integration lets Drawbridge receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Drawbridge. Then, use our advanced setup instructions to customize what information Drawbridge receives.

Basic setup

To turn on Adjust’s integration with Drawbridge, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Drawbridge
  4. Enter your PARTNER ID and PARTNER SIGNATURE (contact your Drawbridge representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Drawbridge to launch your campaign.

Drawbridge will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Drawbridge receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Drawbridge receive revenue amounts along with your revenue event data.

To forward in-app revenue to Drawbridge, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Drawbridge
  3. Turn on In-App Revenue Forwarding

Now Drawbridge will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Drawbridge before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Drawbridge, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Drawbridge
  3. Turn on Session Forwarding

Now Drawbridge will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Drawbridge.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Drawbridge, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Drawbridge
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Drawbridge name.
  7. Select Save

Now Drawbridge will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Drawbridge receive app event data. You can link every app event in Adjust to a preset Drawbridge name or a custom event name.

To forward app events to Drawbridge, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Drawbridge > Event Linking
  3. Find the event you want to link and update the field with a Drawbridge event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Drawbridge will receive app event data for each of your linked events.

Partner specific setup instructions

Drawbridge allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Drawbridge. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Drawbridge accepts:

Parameter key > Value

order_id > Order ID of the transaction made by the user

List of all parameters forwarded to Drawbridge

Drawbridge requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{created_at} Activity timestamp
{device_name} Device model number
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{ip_address} Device IP address
{os_name} Device operating system
{os_version} Operating system version number
{revenue_usd_cents} Revenue, in US cents
{tracking_enabled} 1 if tracking is enabled, 0 if not