Set up Emetriq

Emetriq is a network and Adjust module partner. Our integration lets Emetriq receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Emetriq. Then, use our advanced setup instructions to customize what information Emetriq receives.

Basic setup

To turn on Adjust’s integration with Emetriq, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Emetriq
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Emetriq to launch your campaign.

Emetriq will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data Emetriq receives from Adjust by customizing your setup.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Emetriq.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Emetriq, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Emetriq
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Emetriq name.
  7. Select Save

Now Emetriq will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Emetriq receive app event data. You can link every app event in Adjust to a preset Emetriq name or a custom event name.

To forward app events to Emetriq, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Emetriq > Event Linking
  3. Find the event you want to link and update the field with a Emetriq event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Emetriq will receive app event data for each of your linked events.

List of all parameters forwarded to Emetriq

Emetriq requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{country} Device two
{device_name} Device model number
{device_type} Device type
{fire_adid} Fire OS advertising identifier
{idfa} ID for advertisers (iOS only)
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{sdk_version} Adjust SDK version (per app)
{session_count} Number of sessions recorded by current Adjust SDK
{store} Target store of click
{time_spent} Length of user's current session, in seconds
{user_agent} Incoming raw user agent
{win_adid} Windows advertising identifier