Set up Flashtalking

Flashtalking is a network and Adjust module partner. Our integration lets Flashtalking receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Flashtalking. Then, use our advanced setup instructions to customize what information Flashtalking receives.

Basic setup

To turn on Adjust’s integration with Flashtalking, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Flashtalking
  4. Enter your INSTALL IDS SET, SESSION IDS SET and REATTRIBUTION IDS SET (contact your Flashtalking representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Flashtalking to launch your campaign.

Flashtalking will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Flashtalking receives from Adjust by customizing your setup.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Flashtalking, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Flashtalking
  3. Turn on Session Forwarding

Now Flashtalking will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Flashtalking.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Flashtalking, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Flashtalking
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Flashtalking name.
  7. Select Save

Now Flashtalking will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Flashtalking receive app event data. You can link every app event in Adjust to a preset Flashtalking name or a custom event name.

To forward app events to Flashtalking, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Flashtalking > Event Linking
  3. Find the event you want to link and update the field with a Flashtalking event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Flashtalking will receive app event data for each of your linked events.

List of all parameters forwarded to Flashtalking

Flashtalking requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{engagement_time} Engagement timestamp
{gps_adid} Google Play Store advertising ID
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{idfa} ID for advertisers (iOS only)
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks