Set up Impact

Impact is an Adjust module partner. Our integration lets Impact receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Impact. Then, use our advanced setup instructions to customize what information Impact receives.

Basic setup

To turn on Adjust’s integration with Impact, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Impact
  4. Enter your APP ID, ACCOUNT SID and AUTH TOKEN (contact your Impact representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Impact will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data Impact receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Impact receive revenue amounts along with your revenue event data.

To forward in-app revenue to Impact, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Impact
  3. Turn on In-App Revenue Forwarding

Now Impact will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Impact before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Impact, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Impact
  3. Turn on Session Forwarding

Now Impact will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Impact.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Impact, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Impact
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Impact name.
  7. Select Save

Now Impact will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Impact receive app event data. You can link every app event in Adjust to a preset Impact name or a custom event name.

To forward app events to Impact, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Impact > Event Linking
  3. Find the event you want to link and update the field with a Impact event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Impact will receive app event data for each of your linked events.

List of all parameters forwarded to Impact

Impact requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{app_version_raw} App version number (Android), build
{country} Device two
{currency} Original ISO 4217 currency code sent from Adjust SDK
{device_name} Device model number
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{idfv} Uppercase iOS ID for vendors
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{language} Device two
{mac_md5} Uppercase MAC MD5 hash
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random} Random number (unique per callback)
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{tracking_enabled} 1 if tracking is enabled, 0 if not
{win_hwid} Windows Store hardware ID