Set up GenieeDMP

GenieeDMP is an Adjust module partner. Our integration lets GenieeDMP receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to GenieeDMP. Then, use our advanced setup instructions to customize what information GenieeDMP receives.

List of all parameters forwarded to GenieeDMP

GenieeDMP requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adgroup_name} Adgroup name, as taken from the tracker
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{api_level} API level (Android only)
{app_id} Store App ID or Google Play Store
{app_name_dashboard} Name of the app in the Adjust Dashboard
{app_name} Name of the app
{app_version_raw} App version number (Android), build
{app_version_short} App version number (Android), release
{app_version} App version number (Android), build
{campaign_name} Campaign name, as taken from the tracker
{city} Device city
{click_attribution_window} Attribution window settings for device matching (hours)
{click_referer} Referrer header from click
{click_time_hour} Attributed click timestamp, rounded to the nearest hour
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{conversion_duration} Time between click and install or reattribution in seconds
{country_subdivision} Device subdivision of country, e.g., state
{country} Device two
{created_at_hour} Activity timestamp, rounded down to the nearest hour
{created_at} Activity timestamp
{creative_name} Creative name, as taken from the tracker
{currency} Original ISO 4217 currency code sent from Adjust SDK
{deeplink} Deeplink URL appended to click URL
{device_manufacturer} Device manufacturer name
{device_name} Device model number
{device_type} Device type
{engagement_time_hour} Engagement timestamp rounded to the nearest hour
{engagement_time} Engagement timestamp
{environment} Current Adjust SDK environment setting
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{idfv} Uppercase iOS ID for vendors
{impression_attribution_window} Attribution window settings for impression matching (hours)
{impression_based} 1 if impression
{impression_time} Attributed impression timestamp
{inactive_user_definition} Inactivity period required for reattribution (hours)
{installed_at_hour} Install (i.e., first app open) timestamp rounded to the nearest hour
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{is_reattributed} 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{isp} Device internet service provider
{language} Device two
{last_session_time} Last session timestamp
{last_time_spent} Length of user's last session, in seconds
{last_tracker_name} A reattributed user's previous tracker name
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{match_type} Attribution method
{network_name} Network name, as taken from the tracker
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code} Device postal code of IP address
{reattributed_at_hour} Reattribution timestamp, rounded to the nearest hour
{reattributed_at} Reattribution timestamp
{reattribution_attribution_window} Attribution window settings for reattribution (hours)
{region} Device region code
{rejection_reason} Reason for a rejected attribution
{reporting_currency} Dashboard reporting ISO 4217 currency code
{reporting_revenue} Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents} Revenue, in US cents
{revenue_usd} Revenue, in US dollars
{revenue} Revenue, as sent from Adjust SDK in cents
{sdk_version} Adjust SDK version (per app)
{session_count} Number of sessions recorded by current Adjust SDK
{store} Target store of click
{time_spent} Length of user's current session, in seconds
{timezone} Device time zone
{tracker_name} Current tracker name
{tracking_limited} 1 if tracking is limited, 0 if not
{user_agent} Incoming raw user agent