Set up Herolens

Herolens is a network and Adjust module partner. Our integration lets Herolens receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Herolens. Then, use our advanced setup instructions to customize what information Herolens receives.

Basic setup

To turn on Adjust’s integration with Herolens, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Herolens
  4. Enter your ACCOUNT ID (contact your Herolens representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Herolens to launch your campaign.

Herolens will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Herolens receives from Adjust by customizing your setup.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Herolens, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Herolens
  3. Turn on Session Forwarding

Now Herolens will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Herolens.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Herolens, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Herolens
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Herolens name.
  7. Select Save

Now Herolens will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Herolens receive app event data. You can link every app event in Adjust to a preset Herolens name or a custom event name.

To forward app events to Herolens, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Herolens > Event Linking
  3. Find the event you want to link and update the field with a Herolens event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Herolens will receive app event data for each of your linked events.

List of all parameters forwarded to Herolens

Herolens requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adgroup_name} Adgroup name, as taken from the tracker
{campaign_name} Campaign name, as taken from the tracker
{country} Device two
{creative_name} Creative name, as taken from the tracker
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{network_name} Network name, as taken from the tracker
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{win_adid} Windows advertising identifier