Set up Ibotta

Ibotta is a network and Adjust module partner. Our integration lets Ibotta receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Ibotta. Then, use our advanced setup instructions to customize what information Ibotta receives.

Basic setup

To turn on Adjust’s integration with Ibotta, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Ibotta
  4. Enter your PARTNER ID (contact your Ibotta representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Ibotta to launch your campaign.

Ibotta will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data Ibotta receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Ibotta receive revenue amounts along with your revenue event data.

To forward in-app revenue to Ibotta, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Ibotta
  3. Turn on In-App Revenue Forwarding

Now Ibotta will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Ibotta before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Ibotta, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Ibotta
  3. Turn on Session Forwarding

Now Ibotta will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Ibotta.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Ibotta, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Ibotta
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Ibotta name.
  7. Select Save

Now Ibotta will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Ibotta receive app event data. You can link every app event in Adjust to a preset Ibotta name or a custom event name.

To forward app events to Ibotta, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Ibotta > Event Linking
  3. Find the event you want to link and update the field with a Ibotta event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Ibotta will receive app event data for each of your linked events.

Partner specific setup instructions

Ibotta allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Ibotta. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Ibotta accepts:

Parameter key > Value

  • productId > The ID for the product visited or purchased by the user. Required for "View", "AddToCart", "Purchase", and any other events involved in retail apps. Event tracking for non-retail applications may require a different unique ID.

List of all parameters forwarded to Ibotta

Ibotta requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adgroup_name} Adgroup name, as taken from the tracker
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{api_level} API level (Android only)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{app_version_raw} App version number (Android), build
{campaign_name} Campaign name, as taken from the tracker
{city} Device city
{connection_type} Internet connection type
{conversion_duration} Time between click and install or reattribution in seconds
{country} Device two
{created_at} Activity timestamp
{creative_name} Creative name, as taken from the tracker
{currency} Original ISO 4217 currency code sent from Adjust SDK
{deeplink} Deeplink URL appended to click URL
{device_name} Device model number
{device_type} Device type
{engagement_time} Engagement timestamp
{environment} Current Adjust SDK environment setting
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{impression_based} 1 if impression
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{isp} Device internet service provider
{language} Device two
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{match_type} Attribution method
{nonce} Random lowercase alphanumeric string (unique per callback)
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code} Device postal code of IP address
{random_user_id} Random user ID (per device)
{random} Random number (unique per callback)
{reftag} Random device reference tag
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{sdk_version} Adjust SDK version (per app)
{store} Target store of click
{time_spent} Length of user's current session, in seconds
{timezone} Device time zone
{tracker_name} Current tracker name
{tracking_enabled} 1 if tracking is enabled, 0 if not
{tracking_limited} 1 if tracking is limited, 0 if not
{user_agent} Incoming raw user agent