Set up Kayzen

Kayzen is a network and Adjust module partner. Our integration lets Kayzen receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Kayzen. Then, use our advanced setup instructions to customize what information Kayzen receives.

Basic setup

To turn on Adjust’s integration with Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Kayzen
  4. Enter your API_KEY (contact your Kayzen representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Kayzen to launch your campaign.

Kayzen will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event
  • reattribution
  • rejected reattribution
  • reattribution reinstall
  • reinstall
  • uninstall

Advanced setup

Choose which data Kayzen receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Kayzen receive revenue amounts along with your revenue event data.

To forward in-app revenue to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kayzen
  3. Turn on In-App Revenue Forwarding

Now Kayzen will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Kayzen before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kayzen
  3. Turn on Uninstall / Reinstall Forwarding

Now Kayzen will receive all of your app's uninstall and/or reinstall data

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kayzen
  3. Turn on Session Forwarding

Now Kayzen will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Kayzen.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Kayzen, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Kayzen
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Kayzen name.
  7. Select Save

Now Kayzen will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Kayzen receive app event data. You can link every app event in Adjust to a preset Kayzen name or a custom event name.

To forward app events to Kayzen, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Kayzen > Event Linking
  3. Find the event you want to link and update the field with a Kayzen event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Kayzen will receive app event data for each of your linked events.

List of all parameters forwarded to Kayzen

Kayzen requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{city} Device city
{click_attribution_window} Attribution window settings for device matching (hours)
{click_time} Attributed click timestamp
{conversion_duration} Time between click and install or reattribution in seconds
{country} Device two
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{deeplink} Deeplink URL appended to click URL
{device_name} Device model number
{device_type} Device type
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{impression_attribution_window} Attribution window settings for impression matching (hours)
{impression_based} 1 if impression
{inactive_user_definition} Inactivity period required for reattribution (hours)
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{is_reattributed} 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language} Device two
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{match_type} Attribution method
{network_name} Network name, as taken from the tracker
{nonce} Random lowercase alphanumeric string (unique per callback)
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random} Random number (unique per callback)
{reattribution_attribution_window} Attribution window settings for reattribution (hours)
{reinstalled_at} Reinstall timestamp
{rejection_reason} Reason for a rejected attribution
{revenue_usd} Revenue, in US dollars
{revenue} Revenue, as sent from Adjust SDK in cents
{time_spent} Length of user's current session, in seconds
{time_to_reinstall} Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall} Time between app install (or latest reinstall) and subsequent uninstall in seconds
{uninstalled_at} Uninstall timestamp (estimation based on last session time)