Set up Liftoff

Liftoff is a network and Adjust module partner. Our integration lets Liftoff receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Liftoff. Then, use our advanced setup instructions to customize what information Liftoff receives.

Basic setup

To turn on Adjust’s integration with Liftoff, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Liftoff
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Liftoff to launch your campaign.

Liftoff will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event
  • reattribution
  • rejected reattribution
  • reattribution reinstall
  • reinstall
  • uninstall

Advanced setup

Choose which data Liftoff receives from Adjust by customizing your setup.

Only forward data attributed to Liftoff

Adjust sends Liftoff your installs and reattributions across all ad platforms.

To stop Liftoff from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Liftoff
  3. Turn on Attributed Only

Now Liftoff will only receive data attributed to their own platform.

 

Forward in-app revenue

Revenue forwarding lets Liftoff receive revenue amounts along with your revenue event data.

To forward in-app revenue to Liftoff, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Liftoff
  3. Turn on In-App Revenue Forwarding

Now Liftoff will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Liftoff before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Liftoff, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Liftoff
  3. Turn on Uninstall / Reinstall Forwarding

Now Liftoff will receive all of your app's uninstall and/or reinstall data

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Liftoff, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Liftoff
  3. Turn on Session Forwarding

Now Liftoff will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Liftoff.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Liftoff, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Liftoff
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Liftoff name.
  7. Select Save

Now Liftoff will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Liftoff receive app event data. You can link every app event in Adjust to a preset Liftoff name or a custom event name.

To forward app events to Liftoff, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Liftoff > Event Linking
  3. Find the event you want to link and update the field with a Liftoff event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Liftoff will receive app event data for each of your linked events.

Partner specific setup instructions

Liftoff allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Liftoff. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Liftoff accepts:

Parameter key > Value

  •    product_id > product or content identifier
  •    product_type > product type or category
  •    revenue > item price
  •    currency_code > currency of item price

List of all parameters forwarded to Liftoff

Liftoff requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{click_attribution_window} Attribution window settings for device matching (hours)
{country} Device two
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{impression_attribution_window} Attribution window settings for impression matching (hours)
{impression_based} 1 if impression
{inactive_user_definition} Inactivity period required for reattribution (hours)
{install_begin_time} App download began timestamp (Android and Google Play Store only)
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{mac_sha1} Uppercase MAC SHA
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reattribution_attribution_window} Attribution window settings for reattribution (hours)
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason} Reason for a rejected attribution
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd} Revenue, in US dollars
{store} Target store of click