Set up Light Reaction

Light Reaction is a network and Adjust module partner. Our integration lets Light Reaction receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Light Reaction. Then, use our advanced setup instructions to customize what information Light Reaction receives.

Basic setup

To turn on Adjust’s integration with Light Reaction, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Light Reaction
  4. Enter your ADVERTISER TOKEN (contact your Light Reaction representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Light Reaction to launch your campaign.

Light Reaction will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Light Reaction receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Light Reaction receive revenue amounts along with your revenue event data.

To forward in-app revenue to Light Reaction, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Light Reaction
  3. Turn on In-App Revenue Forwarding

Now Light Reaction will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Light Reaction before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Light Reaction, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Light Reaction
  3. Turn on Session Forwarding

Now Light Reaction will receive your app’s session activity.

 

Forward app events

Event linking lets Light Reaction receive app event data. You can link every app event in Adjust to a preset Light Reaction name or a custom event name.

To forward app events to Light Reaction, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Light Reaction > Event Linking
  3. Find the event you want to link and update the field with a Light Reaction event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Light Reaction will receive app event data for each of your linked events.

List of all parameters forwarded to Light Reaction

Light Reaction requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_name_dashboard} Name of the app in the Adjust Dashboard
{app_name} Name of the app
{app_version} App version number (Android), build
{created_at} Activity timestamp
{device_type} Device type
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{ip_address} Device IP address
{os_name} Device operating system
{os_version} Operating system version number
{tracking_enabled} 1 if tracking is enabled, 0 if not
{user_agent} Incoming raw user agent