Set up Machine Advertising

Machine Advertising is an Adjust module partner. Our integration lets Machine Advertising receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Machine Advertising. Then, use our advanced setup instructions to customize what information Machine Advertising receives.

Basic setup

To turn on Adjust’s integration with Machine Advertising, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Machine Advertising
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Machine Advertising will receive callbacks for these activities:

  • install
  • rejected install
  • event

Advanced setup

Choose which data Machine Advertising receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Machine Advertising receive revenue amounts along with your revenue event data.

To forward in-app revenue to Machine Advertising, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Machine Advertising
  3. Turn on In-App Revenue Forwarding

Now Machine Advertising will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Machine Advertising before turning on Revenue Forwarding

 

Forward app events

Event linking lets Machine Advertising receive app event data. You can link every app event in Adjust to a preset Machine Advertising name or a custom event name.

To forward app events to Machine Advertising, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Machine Advertising > Event Linking
  3. Find the event you want to link and update the field with a Machine Advertising event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Machine Advertising will receive app event data for each of your linked events.

List of all parameters forwarded to Machine Advertising

Machine Advertising requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adgroup_name} Adgroup name, as taken from the tracker
{adid} Adjust device ID (all platforms)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{app_version_short} App version number (Android), release
{campaign_name} Campaign name, as taken from the tracker
{click_referer} Referrer header from click
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{country} Device two
{cpu_type} CPU type
{created_at} Activity timestamp
{device_name} Device model number
{device_type} Device type
{hardware_name} Hardware name
{idfa||gps_adid||fire_adid} IDFA, or GPS ADID if IDFA is empty, or Fire ADID if IDFA and GPS ADID are empty
{impression_based} 1 if impression
{impression_time} Attributed impression timestamp
{install_begin_time} App download began timestamp (Android and Google Play Store only)
{install_finish_time} App download completion timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{label} Value of the Adjust "label" parameter sent on click
{language} Device two
{mac_sha1} Uppercase MAC SHA
{match_type} Attribution method
{mcc} Mobile country code: three
{mnc} Mobile network code: two
{network_name} Network name, as taken from the tracker
{network_type} Network type
{os_name} Device operating system
{os_version} Operating system version number
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason} Reason for a rejected attribution
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{sdk_version} Adjust SDK version (per app)
{time_to_reinstall} Time between latest app uninstall and subsequent reinstall in seconds
{timezone} Device time zone
{tracker} 6
{user_agent} Incoming raw user agent