Set up MediaLytics

MediaLytics is an Adjust module partner. Our integration lets MediaLytics receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to MediaLytics. Then, use our advanced setup instructions to customize what information MediaLytics receives.

Basic setup

To turn on Adjust’s integration with MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to MediaLytics
  4. Enter your SAID (contact your MediaLytics representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. MediaLytics will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data MediaLytics receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets MediaLytics receive revenue amounts along with your revenue event data.

To forward in-app revenue to MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaLytics
  3. Turn on In-App Revenue Forwarding

Now MediaLytics will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to MediaLytics before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaLytics
  3. Turn on Session Forwarding

Now MediaLytics will receive your app’s session activity.

 

Forward app events

Event linking lets MediaLytics receive app event data. You can link every app event in Adjust to a preset MediaLytics name or a custom event name.

To forward app events to MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >MediaLytics > Event Linking
  3. Find the event you want to link and update the field with a MediaLytics event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now MediaLytics will receive app event data for each of your linked events.

List of all parameters forwarded to MediaLytics

MediaLytics requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adid} Adjust device ID (all platforms)
{api_level} API level (Android only)
{app_id} Store App ID or Google Play Store
{app_name_dashboard} Name of the app in the Adjust Dashboard
{app_name} Name of the app
{app_version_raw} App version number (Android), build
{app_version_short} App version number (Android), release
{app_version} App version number (Android), build
{city} Device city
{connection_type} Internet connection type
{country} Device two
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{deeplink} Deeplink URL appended to click URL
{device_name} Device model number
{device_type} Device type
{environment} Current Adjust SDK environment setting
{event} Event token
{gclid} Google click ID
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{idfa} ID for advertisers (iOS only)
{idfv} Uppercase iOS ID for vendors
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{language} Device two
{last_time_spent} Length of user's last session, in seconds
{mac_md5} Uppercase MAC MD5 hash
{mac_sha1} Uppercase MAC SHA
{match_type} Attribution method
{network_name} Network name, as taken from the tracker
{nonce} Random lowercase alphanumeric string (unique per callback)
{os_name} Device operating system
{os_version} Operating system version number
{random_user_id} Random user ID (per device)
{random} Random number (unique per callback)
{referrer} Google Play Store referrer (Android only)
{reftag} Random device reference tag
{region} Device region code
{reporting_currency} Dashboard reporting ISO 4217 currency code
{reporting_revenue} Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{revenue} Revenue, as sent from Adjust SDK in cents
{sdk_version} Adjust SDK version (per app)
{store} Target store of click
{time_spent} Length of user's current session, in seconds
{timezone} Device time zone
{tracker_name} Current tracker name
{tracker} 6
{tracking_enabled} 1 if tracking is enabled, 0 if not
{user_agent} Incoming raw user agent
{win_adid} Windows advertising identifier
{win_hwid} Windows Store hardware ID
{win_naid} Windows Store network adapter ID
{win_udid} Windows Phone unique device ID