Set up mFilterIT AdFraud Service

mFilterIT AdFraud Service is an Adjust module partner. Our integration lets mFilterIT AdFraud Service receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to mFilterIT AdFraud Service. Then, use our advanced setup instructions to customize what information mFilterIT AdFraud Service receives.

Basic setup

To turn on Adjust’s integration with mFilterIT AdFraud Service, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to mFilterIT AdFraud Service
  4. Enter your CUSTOMER ID (contact your mFilterIT AdFraud Service representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. mFilterIT AdFraud Service will receive callbacks for these activities:

  • click
  • install
  • event
  • reattribution

Advanced setup

Choose which data mFilterIT AdFraud Service receives from Adjust by customizing your setup.

Forward app events

Event linking lets mFilterIT AdFraud Service receive app event data. You can link every app event in Adjust to a preset mFilterIT AdFraud Service name or a custom event name.

To forward app events to mFilterIT AdFraud Service, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >mFilterIT AdFraud Service > Event Linking
  3. Find the event you want to link and update the field with a mFilterIT AdFraud Service event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now mFilterIT AdFraud Service will receive app event data for each of your linked events.

List of all parameters forwarded to mFilterIT AdFraud Service

mFilterIT AdFraud Service requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adgroup_name} Adgroup name, as taken from the tracker
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{api_level} API level (Android only)
{app_id} Store App ID or Google Play Store
{app_version} App version number (Android), build
{campaign_name} Campaign name, as taken from the tracker
{click_referer} Referrer header from click
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{conversion_duration} Time between click and install or reattribution in seconds
{country_subdivision} Device subdivision of country, e.g., state
{country} Device two
{cpu_type} CPU type
{created_at} Activity timestamp
{creative_name} Creative name, as taken from the tracker
{deeplink} Deeplink URL appended to click URL
{device_manufacturer} Device manufacturer name
{device_name} Device model number
{event} Event token
{gps_adid} Google Play Store advertising ID
{hardware_name} Hardware name
{idfa} ID for advertisers (iOS only)
{impression_based} 1 if impression
{install_begin_time} App download began timestamp (Android and Google Play Store only)
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{isp} Device internet service provider
{label} Value of the Adjust "label" parameter sent on click
{last_session_time} Last session timestamp
{match_type} Attribution method
{mcc} Mobile country code: three
{mnc} Mobile network code: two
{network_name} Network name, as taken from the tracker
{os_name} Device operating system
{os_version} Operating system version number
{postal_code} Device postal code of IP address
{reattributed_at} Reattribution timestamp
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{referrer} Google Play Store referrer (Android only)
{region} Device region code
{sdk_version} Adjust SDK version (per app)
{timezone} Device time zone
{tracker} 6
{user_agent} Incoming raw user agent