Set up Omniata

Omniata is an Adjust module partner. Our integration lets Omniata receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Omniata. Then, use our advanced setup instructions to customize what information Omniata receives.

Basic setup

To turn on Adjust’s integration with Omniata, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Omniata
  4. Enter your API KEY (contact your Omniata representative for help finding this)
  5. Select Save

Well done! Basic setup is complete. Omniata will receive callbacks for these activities:

  • install

List of all parameters forwarded to Omniata

Omniata requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{adgroup_name} Adgroup name, as taken from the tracker
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{campaign_name} Campaign name, as taken from the tracker
{click_time} Attributed click timestamp
{country} Device two
{created_at} Activity timestamp
{creative_name} Creative name, as taken from the tracker
{device_name} Device model number
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{idfv} Uppercase iOS ID for vendors
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{mac_md5} Uppercase MAC MD5 hash
{mac_sha1} Uppercase MAC SHA
{network_name} Network name, as taken from the tracker
{nonce} Random lowercase alphanumeric string (unique per callback)
{os_name} Device operating system
{os_version} Operating system version number
{random} Random number (unique per callback)
{session_count} Number of sessions recorded by current Adjust SDK
{store} Target store of click
{tracker_name} Current tracker name
{tracking_enabled} 1 if tracking is enabled, 0 if not
{tracking_limited} 1 if tracking is limited, 0 if not