Set up Oracle Bluekai

Oracle Bluekai is an Adjust module partner. Our integration lets Oracle Bluekai receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Oracle Bluekai. Then, use our advanced setup instructions to customize what information Oracle Bluekai receives.

Basic setup

To turn on Adjust’s integration with Oracle Bluekai, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Oracle Bluekai
  4. Enter your USER KEY, AUTH KEY and SITE ID (contact your Oracle Bluekai representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Oracle Bluekai will receive callbacks for these activities:

  • click
  • install
  • session
  • event

Advanced setup

Choose which data Oracle Bluekai receives from Adjust by customizing your setup.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Oracle Bluekai, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Oracle Bluekai
  3. Turn on Session Forwarding

Now Oracle Bluekai will receive your app’s session activity.

 

Forward app events

Event linking lets Oracle Bluekai receive app event data. You can link every app event in Adjust to a preset Oracle Bluekai name or a custom event name.

To forward app events to Oracle Bluekai, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Oracle Bluekai > Event Linking
  3. Find the event you want to link and update the field with a Oracle Bluekai event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Oracle Bluekai will receive app event data for each of your linked events.

Partner specific setup instructions

To enable this module, you need to input your USER and AUTH KEY from the BlueKai dashboard. Please find them here.

List of all parameters forwarded to Oracle Bluekai

Oracle Bluekai requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_version_raw} App version number (Android), build
{campaign_name} Campaign name, as taken from the tracker
{city} Device city
{click_referer} Referrer header from click
{connection_type} Internet connection type
{country} Device two
{created_at} Activity timestamp
{deeplink} Deeplink URL appended to click URL
{device_type} Device type
{engagement_time} Engagement timestamp
{impression_based} 1 if impression
{installed_at} Install (i.e., first app open) timestamp
{ip_address} Device IP address
{isp} Device internet service provider
{language} Device two
{last_time_spent} Length of user's last session, in seconds
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{postal_code} Device postal code of IP address
{random} Random number (unique per callback)
{region} Device region code
{time_spent} Length of user's current session, in seconds
{tracking_enabled} 1 if tracking is enabled, 0 if not