Set up Pushwoosh

Pushwoosh is an Adjust module partner. Our integration lets Pushwoosh receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Pushwoosh. Then, use our advanced setup instructions to customize what information Pushwoosh receives.

Basic setup

To turn on Adjust’s integration with Pushwoosh, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Pushwoosh
  4. Enter your CUSTOMER KEY and APPLICATION CODE (contact your Pushwoosh representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Pushwoosh will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data Pushwoosh receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Pushwoosh receive revenue amounts along with your revenue event data.

To forward in-app revenue to Pushwoosh, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Pushwoosh
  3. Turn on In-App Revenue Forwarding

Now Pushwoosh will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Pushwoosh before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Pushwoosh, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Pushwoosh
  3. Turn on Uninstall / Reinstall Forwarding

Now Pushwoosh will receive all of your app's uninstall and/or reinstall data

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Pushwoosh.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Pushwoosh, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Pushwoosh
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Pushwoosh name.
  7. Select Save

Now Pushwoosh will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Pushwoosh receive app event data. You can link every app event in Adjust to a preset Pushwoosh name or a custom event name.

To forward app events to Pushwoosh, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Pushwoosh > Event Linking
  3. Find the event you want to link and update the field with a Pushwoosh event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Pushwoosh will receive app event data for each of your linked events.

Partner specific setup instructions

Pushwoosh allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to Pushwoosh, and incorporated into their analysis.

List of all parameters forwarded to Pushwoosh

Pushwoosh requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adgroup_name} Adgroup name, as taken from the tracker
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_version} App version number (Android), build
{campaign_name} Campaign name, as taken from the tracker
{click_referer} Referrer header from click
{click_time_hour} Attributed click timestamp, rounded to the nearest hour
{cost_amount} Cost of the user engagement (available for ad spend tracking only)
{cost_currency} ISO 4217 currency code of the cost data (available for ad spend tracking only)
{cost_type} The campaign pricing model (available for ad spend tracking only)
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{deeplink} Deeplink URL appended to click URL
{engagement_time_hour} Engagement timestamp rounded to the nearest hour
{event_name} Event name, as set in the Dashboard
{event} Event token
{first_tracker_name} Name of a user's first attribution source
{gclid} Google click ID
{gps_adid} Google Play Store advertising ID
{hardware_name} Hardware name
{idfa} ID for advertisers (iOS only)
{idfv} Uppercase iOS ID for vendors
{impression_based} 1 if impression
{impression_time_hour} Attributed impression timestamp, rounded to the nearest hour
{installed_at_hour} Install (i.e., first app open) timestamp rounded to the nearest hour
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{is_reattributed} 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{last_tracker_name} A reattributed user's previous tracker name
{last_tracker} 6
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{match_type} Attribution method
{network_name} Network name, as taken from the tracker
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{push_token} Push notification token, i.e., registration token (Android), device token (iOS)
{reattributed_at_hour} Reattribution timestamp, rounded to the nearest hour
{referrer} Google Play Store referrer (Android only)
{reftag} Random device reference tag
{reinstalled_at} Reinstall timestamp
{reporting_cost} Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard (available for ad spend tracking only)
{reporting_currency} Dashboard reporting ISO 4217 currency code
{reporting_revenue} Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd} Revenue, in US dollars
{revenue} Revenue, as sent from Adjust SDK in cents
{session_count} Number of sessions recorded by current Adjust SDK
{store} Target store of click
{time_spent} Length of user's current session, in seconds
{tracker_name} Current tracker name
{tracker} 6
{uninstalled_at} Uninstall timestamp (estimation based on last session time)
{user_agent} Incoming raw user agent