Set up Simplaex

Simplaex is a network and Adjust module partner. Our integration lets Simplaex receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Simplaex. Then, use our advanced setup instructions to customize what information Simplaex receives.

Basic setup

To turn on Adjust’s integration with Simplaex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Simplaex
  4. Enter your GAME ID (contact your Simplaex representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Simplaex to launch your campaign.

Simplaex will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution

Advanced setup

Choose which data Simplaex receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Simplaex receive revenue amounts along with your revenue event data.

To forward in-app revenue to Simplaex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Simplaex
  3. Turn on In-App Revenue Forwarding

Now Simplaex will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Simplaex before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Simplaex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Simplaex
  3. Turn on Session Forwarding

Now Simplaex will receive your app’s session activity.

 

Forward app events

Event linking lets Simplaex receive app event data. You can link every app event in Adjust to a preset Simplaex name or a custom event name.

To forward app events to Simplaex, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Simplaex > Event Linking
  3. Find the event you want to link and update the field with a Simplaex event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Simplaex will receive app event data for each of your linked events.

List of all parameters forwarded to Simplaex

Simplaex requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{event_name} Event name, as set in the Dashboard
{gps_adid} Google Play Store advertising ID
{idfa_upper} Uppercase IDFA
{ip_address} Device IP address
{is_reattributed} 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{revenue_usd} Revenue, in US dollars
{tracking_enabled} 1 if tracking is enabled, 0 if not
{user_agent} Incoming raw user agent