Set up Smalldata Network

Smalldata Network is a network and Adjust module partner. Our integration lets Smalldata Network receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Smalldata Network. Then, use our advanced setup instructions to customize what information Smalldata Network receives.

Basic setup

To turn on Adjust’s integration with Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Smalldata Network
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Smalldata Network to launch your campaign.

Smalldata Network will receive callbacks for these activities:

  • impression
  • click
  • install
  • session
  • event
  • reattribution
  • reattribution reinstall
  • reinstall
  • uninstall

Advanced setup

Choose which data Smalldata Network receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Smalldata Network receive revenue amounts along with your revenue event data.

To forward in-app revenue to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smalldata Network
  3. Turn on In-App Revenue Forwarding

Now Smalldata Network will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Smalldata Network before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smalldata Network
  3. Turn on Uninstall / Reinstall Forwarding

Now Smalldata Network will receive all of your app's uninstall and/or reinstall data

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smalldata Network
  3. Turn on Session Forwarding

Now Smalldata Network will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Smalldata Network.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Smalldata Network, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Smalldata Network
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Smalldata Network name.
  7. Select Save

Now Smalldata Network will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Smalldata Network receive app event data. You can link every app event in Adjust to a preset Smalldata Network name or a custom event name.

To forward app events to Smalldata Network, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Smalldata Network > Event Linking
  3. Find the event you want to link and update the field with a Smalldata Network event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Smalldata Network will receive app event data for each of your linked events.

List of all parameters forwarded to Smalldata Network

Smalldata Network requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adid} Adjust device ID (all platforms)
{adwords_adgroup_id} Google AdWords adgroup ID
{adwords_campaign_id} Google AdWords campaign ID
{adwords_campaign_name} Google AdWords campaign name
{adwords_campaign_type} Google AdWords campaign type
{adwords_creative_id} Google AdWords creative ID
{adwords_keyword} Google AdWords search keyword
{adwords_matchtype} Google AdWords search keyword and match type
{adwords_network_subtype} Google AdWords network subtype
{adwords_network_type} Google AdWords network type
{adwords_placement} Google AdWords ad placement
{adwords_video_id} Google AdWords video ID
{android_id_md5} Lowercase Android ID hex MD5 hash
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{app_version_short} App version number (Android), release
{attribution_updated_at} Updated attribution timestamp
{city} Device city
{click_attribution_window} Attribution window settings for device matching (hours)
{click_time_hour} Attributed click timestamp, rounded to the nearest hour
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{conversion_duration} Time between click and install or reattribution in seconds
{cost_amount} Cost of the user engagement (available for ad spend tracking only)
{cost_currency} ISO 4217 currency code of the cost data (available for ad spend tracking only)
{cost_id_md5} An MD5 hash of the cost ID provided by a network using our ad spend API (available for ad spend tracking only)
{cost_type} The campaign pricing model (available for ad spend tracking only)
{country_subdivision} Device subdivision of country, e.g., state
{country} Device two
{created_at_hour} Activity timestamp, rounded down to the nearest hour
{created_at_milli} Activity timestamp with millisecond placeholders
{deeplink} Deeplink URL appended to click URL
{device_name} Device model number
{device_type} Device type
{engagement_time_hour} Engagement timestamp rounded to the nearest hour
{engagement_time} Engagement timestamp
{environment} Current Adjust SDK environment setting
{fire_adid} Fire OS advertising identifier
{gclid} Google click ID
{gps_adid_md5} Lowercase hex MD5 hash of Google Play Store advertising ID
{gps_adid} Google Play Store advertising ID
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code} Device postal code of IP address
{random_user_id} Random user ID (per device)
{random} Random number (unique per callback)
{reattributed_at_hour} Reattribution timestamp, rounded to the nearest hour
{reattributed_at} Reattribution timestamp
{reattribution_attribution_window} Attribution window settings for reattribution (hours)
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{reftag} Random device reference tag
{region} Device region code
{reinstalled_at} Reinstall timestamp
{rejection_reason} Reason for a rejected attribution
{reporting_cost} Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard (available for ad spend tracking only)
{reporting_currency} Dashboard reporting ISO 4217 currency code
{reporting_revenue} Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents} Revenue, in US cents
{revenue_usd} Revenue, in US dollars
{revenue} Revenue, as sent from Adjust SDK in cents
{sdk_version} Adjust SDK version (per app)
{search_term} Google organic search term
{session_count} Number of sessions recorded by current Adjust SDK
{store} Target store of click
{time_spent} Length of user's current session, in seconds
{time_to_reinstall} Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall} Time between app install (or latest reinstall) and subsequent uninstall in seconds
{timezone} Device time zone
{tracking_enabled} 1 if tracking is enabled, 0 if not
{tracking_limited} 1 if tracking is limited, 0 if not
{uninstalled_at} Uninstall timestamp (estimation based on last session time)
{user_agent} Incoming raw user agent