Set up Smartly

Smartly is is an Adjust module partner. Our integration lets Smartly receive attribution and app event data for the following self-attributing networks:

  • Facebook

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Smartly. Then, use our advanced setup instructions to customize what information Smartly receives.

Basic setup

To turn on Adjust’s integration with Smartly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Smartly
  4. Enter your ID (contact your Smartly representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Smartly will receive callbacks for these activities:

  • install
  • session
  • event
  • reattribution
  • uninstall

Advanced setup

Choose which data Smartly receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Smartly receive revenue amounts along with your revenue event data.

To forward in-app revenue to Smartly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smartly
  3. Turn on In-App Revenue Forwarding

Now Smartly will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Smartly before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to Smartly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smartly
  3. Turn on Uninstall / Reinstall Forwarding

Now Smartly will receive all of your app's uninstall and/or reinstall data

 

Forward app events

Event linking lets Smartly receive app event data. You can link every app event in Adjust to a preset Smartly name or a custom event name.

To forward app events to Smartly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Smartly > Event Linking
  3. Find the event you want to link and update the field with a Smartly event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Smartly will receive app event data for each of your linked events.

Partner specific setup instructions

Smartly only receives data on filtered Facebook traffic. This is designed so that you can manage your Smartly Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword smartly will be transmitted to Smartly. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Smartly. Campaigns that do not include the keyword will not be transmitted to Smartly.

List of all parameters forwarded to Smartly

Smartly requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{created_at_hour} Activity timestamp, rounded down to the nearest hour
{device_type} Device type
{fb_adgroup_id} Facebook ad ID
{fb_campaign_group_id} Facebook campaign ID
{fb_campaign_id} Facebook ad set ID
{impression_based} 1 if impression
{installed_at_hour} Install (i.e., first app open) timestamp rounded to the nearest hour
{os_name} Device operating system
{revenue} Revenue, as sent from Adjust SDK in cents