Set up Marin Software

Marin Software is is an Adjust module partner. Our integration lets Marin Software receive attribution and app event data for the following self-attributing networks:

  • Facebook

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Marin Software. Then, use our advanced setup instructions to customize what information Marin Software receives.

Basic setup

To turn on Adjust’s integration with Marin Software, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Marin Software
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Marin Software will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data Marin Software receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets Marin Software receive revenue amounts along with your revenue event data.

To forward in-app revenue to Marin Software, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Marin Software
  3. Turn on In-App Revenue Forwarding

Now Marin Software will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Marin Software before turning on Revenue Forwarding

 

Forward app events

Event linking lets Marin Software receive app event data. You can link every app event in Adjust to a preset Marin Software name or a custom event name.

To forward app events to Marin Software, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Marin Software > Event Linking
  3. Find the event you want to link and update the field with a Marin Software event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Marin Software will receive app event data for each of your linked events.

Partner specific setup instructions

Marin Software only receives data on filtered Facebook traffic. This is designed so that you can manage your Marin Software Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword "marinsoftware" or "socialmoov" will be transmitted to Marin Software. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Marin Software. Campaigns that do not include the keyword will not be transmitted to Marin Software.

List of all parameters forwarded to Marin Software

Marin Software requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{created_at_hour} Activity timestamp, rounded down to the nearest hour
{fb_adgroup_id} Facebook ad ID
{fb_campaign_id} Facebook ad set ID
{installed_at_hour} Install (i.e., first app open) timestamp rounded to the nearest hour
{random} Random number (unique per callback)
{revenue_usd_cents} Revenue, in US cents