Set up SearchAdsHQ by SplitMetrics

SearchAdsHQ by SplitMetrics is is an Adjust module partner. Our integration lets SearchAdsHQ by SplitMetrics receive attribution and app event data for the following self-attributing networks:

  • Apple Search Ads

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to SearchAdsHQ by SplitMetrics. Then, use our advanced setup instructions to customize what information SearchAdsHQ by SplitMetrics receives.

Basic setup

To turn on Adjust’s integration with SearchAdsHQ by SplitMetrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to SearchAdsHQ by SplitMetrics
  4. Enter your CLIENT ID (contact your SearchAdsHQ by SplitMetrics representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. SearchAdsHQ by SplitMetrics will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data SearchAdsHQ by SplitMetrics receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets SearchAdsHQ by SplitMetrics receive revenue amounts along with your revenue event data.

To forward in-app revenue to SearchAdsHQ by SplitMetrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > SearchAdsHQ by SplitMetrics
  3. Turn on In-App Revenue Forwarding

Now SearchAdsHQ by SplitMetrics will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to SearchAdsHQ by SplitMetrics before turning on Revenue Forwarding

 

Forward app events

Event linking lets SearchAdsHQ by SplitMetrics receive app event data. You can link every app event in Adjust to a preset SearchAdsHQ by SplitMetrics name or a custom event name.

To forward app events to SearchAdsHQ by SplitMetrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >SearchAdsHQ by SplitMetrics > Event Linking
  3. Find the event you want to link and update the field with a SearchAdsHQ by SplitMetrics event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now SearchAdsHQ by SplitMetrics will receive app event data for each of your linked events.

List of all parameters forwarded to SearchAdsHQ by SplitMetrics

SearchAdsHQ by SplitMetrics requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adgroup_name} Adgroup name, as taken from the tracker
{app_id} Store App ID or Google Play Store
{app_version} App version number (Android), build
{campaign_name} Campaign name, as taken from the tracker
{click_time} Attributed click timestamp
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{iad_conversion_type} Download status: first or subsequent app download
{iad_creative_set_id} Apple Search Ads creative set ID
{iad_creative_set_name} Apple Search Ads creative set name
{iad_keyword_matchtype} Apple Search keyword matchtype
{idfa} ID for advertisers (iOS only)
{installed_at} Install (i.e., first app open) timestamp
{network_name} Network name, as taken from the tracker
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units