Set up Taboola

Taboola is a network and Adjust module partner. Our integration lets Taboola receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Taboola. Then, use our advanced setup instructions to customize what information Taboola receives.

Basic setup

To turn on Adjust’s integration with Taboola, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Taboola
  4. Turn on Enabled
  5. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Taboola to launch your campaign.

Taboola will receive callbacks for these activities:

  • install
  • event
  • reattribution

List of all parameters forwarded to Taboola

Taboola requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{currency} Original ISO 4217 currency code sent from Adjust SDK
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units