Set up Tapjoy

Tapjoy is a network and Adjust module partner. Our integration lets Tapjoy receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Tapjoy. Then, use our advanced setup instructions to customize what information Tapjoy receives.

Basic setup

To turn on Adjust’s integration with Tapjoy, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Tapjoy
  4. Enter your APP ID (contact your Tapjoy representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Tapjoy to launch your campaign.

Tapjoy will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event

Advanced setup

Choose which data Tapjoy receives from Adjust by customizing your setup.

Only forward data attributed to Tapjoy

Adjust sends Tapjoy your installs and reattributions across all ad platforms.

To stop Tapjoy from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Tapjoy
  3. Turn on Attributed Only

Now Tapjoy will only receive data attributed to their own platform.

 

Forward in-app revenue

Revenue forwarding lets Tapjoy receive revenue amounts along with your revenue event data.

To forward in-app revenue to Tapjoy, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Tapjoy
  3. Turn on In-App Revenue Forwarding

Now Tapjoy will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Tapjoy before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Tapjoy, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Tapjoy
  3. Turn on Session Forwarding

Now Tapjoy will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Tapjoy.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Tapjoy, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Tapjoy
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Tapjoy name.
  7. Select Save

Now Tapjoy will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets Tapjoy receive app event data. You can link every app event in Adjust to a preset Tapjoy name or a custom event name.

To forward app events to Tapjoy, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Tapjoy > Event Linking
  3. Find the event you want to link and update the field with a Tapjoy event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Tapjoy will receive app event data for each of your linked events.

Partner specific setup instructions

If you would like to send attributed-only traffic to Tapjoy, toggle the relevant switch – note that this toggle applies to all activities sent to Tapjoy.

Please note that Tapjoy App ID and Engagement IDs for event names must have the following format:

  1. 8 characters followed by a dash followed by three sets of 4 characters delimited by a dash, followed by the final 12 characters.
  2. All characters must be in hexadecimal.

An example value would look like: c8196876-64ef-4fab-bed6-c9306fe35b05

Additionally, please be aware of that Adjust will not fire any callbacks to Tapjoy when the IDFA is empty, which mainly refers to IOS LAT users where IDFA are all zeros.

List of all parameters forwarded to Tapjoy

Tapjoy requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adid} Adjust device ID (all platforms)
{android_id} Android ID (Android only)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{app_version_short} App version number (Android), release
{app_version} App version number (Android), build
{click_attribution_window} Attribution window settings for device matching (hours)
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{country} Device two
{cpu_type} CPU type
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{device_name} Device model number
{device_type} Device type
{hardware_name} Hardware name
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{impression_attribution_window} Attribution window settings for impression matching (hours)
{impression_based} 1 if impression
{install_begin_time} App download began timestamp (Android and Google Play Store only)
{install_finish_time} App download completion timestamp
{ip_address} Device IP address
{label} Value of the Adjust "label" parameter sent on click
{language} Device two
{mac_sha1} Uppercase MAC SHA
{match_type} Attribution method
{mcc} Mobile country code: three
{mnc} Mobile network code: two
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{referral_time} User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason} Reason for a rejected attribution
{revenue} Revenue, as sent from Adjust SDK in cents
{sdk_version} Adjust SDK version (per app)
{timezone} Device time zone
{tracking_limited} 1 if tracking is limited, 0 if not
{user_agent} Incoming raw user agent