Set up The Trade Desk

The Trade Desk is a network and Adjust module partner. Our integration lets The Trade Desk receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to The Trade Desk. Then, use our advanced setup instructions to customize what information The Trade Desk receives.

Basic setup

To turn on Adjust’s integration with The Trade Desk, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to The Trade Desk
  4. Enter your ADVERTISER ID and TRACKER ID (contact your The Trade Desk representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to The Trade Desk to launch your campaign.

The Trade Desk will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data The Trade Desk receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets The Trade Desk receive revenue amounts along with your revenue event data.

To forward in-app revenue to The Trade Desk, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > The Trade Desk
  3. Turn on In-App Revenue Forwarding

Now The Trade Desk will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to The Trade Desk before turning on Revenue Forwarding

 

Forward app events

Event linking lets The Trade Desk receive app event data. You can link every app event in Adjust to a preset The Trade Desk name or a custom event name.

To forward app events to The Trade Desk, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >The Trade Desk > Event Linking
  3. Find the event you want to link and update the field with a The Trade Desk event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now The Trade Desk will receive app event data for each of your linked events.

List of all parameters forwarded to The Trade Desk

The Trade Desk requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{currency} Original ISO 4217 currency code sent from Adjust SDK
{gps_adid} Google Play Store advertising ID
{idfa} ID for advertisers (iOS only)
{impression_based} 1 if impression
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{win_naid} Windows Store network adapter ID