Set up TikTok Ads Platform

TikTok Ads Platform is a network and Adjust module partner. Our integration lets TikTok Ads Platform receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to TikTok Ads Platform. Then, use our advanced setup instructions to customize what information TikTok Ads Platform receives.

Basic setup

To turn on Adjust’s integration with TikTok Ads Platform, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to TikTok Ads Platform
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to TikTok Ads Platform to launch your campaign.

TikTok Ads Platform will receive callbacks for these activities:

  • installs (attributed only)
  • event (attributed only)

Advanced setup

Choose which data TikTok Ads Platform receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets TikTok Ads Platform receive revenue amounts along with your revenue event data.

To forward in-app revenue to TikTok Ads Platform, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TikTok Ads Platform
  3. Turn on In-App Revenue Forwarding

Now TikTok Ads Platform will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to TikTok Ads Platform before turning on Revenue Forwarding

 

Forward app events

Event linking lets TikTok Ads Platform receive app event data. You can link every app event in Adjust to a preset TikTok Ads Platform name or a custom event name.

To forward app events to TikTok Ads Platform, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >TikTok Ads Platform > Event Linking
  3. Find the event you want to link and update the field with a TikTok Ads Platform event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now TikTok Ads Platform will receive app event data for each of your linked events.

List of all parameters forwarded to TikTok Ads Platform

TikTok Ads Platform requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{revenue_usd} Revenue, in US dollars