Set up TripAdvisor Ads

TripAdvisor Ads is a network and Adjust module partner. Our integration lets TripAdvisor Ads receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to TripAdvisor Ads. Then, use our advanced setup instructions to customize what information TripAdvisor Ads receives.

Basic setup

To turn on Adjust’s integration with TripAdvisor Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to TripAdvisor Ads
  4. Enter your CLIENT NAME and CLIENT PIXEL ID (contact your TripAdvisor Ads representative for help finding these)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to TripAdvisor Ads to launch your campaign.

TripAdvisor Ads will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data TripAdvisor Ads receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets TripAdvisor Ads receive revenue amounts along with your revenue event data.

To forward in-app revenue to TripAdvisor Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > TripAdvisor Ads
  3. Turn on In-App Revenue Forwarding

Now TripAdvisor Ads will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to TripAdvisor Ads before turning on Revenue Forwarding

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to TripAdvisor Ads.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to TripAdvisor Ads, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > TripAdvisor Ads
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding TripAdvisor Ads name.
  7. Select Save

Now TripAdvisor Ads will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets TripAdvisor Ads receive app event data. You can link every app event in Adjust to a preset TripAdvisor Ads name or a custom event name.

To forward app events to TripAdvisor Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >TripAdvisor Ads > Event Linking
  3. Find the event you want to link and update the field with a TripAdvisor Ads event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now TripAdvisor Ads will receive app event data for each of your linked events.

List of all parameters forwarded to TripAdvisor Ads

TripAdvisor Ads requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{currency} Original ISO 4217 currency code sent from Adjust SDK
{nonce} Random lowercase alphanumeric string (unique per callback)
{revenue} Revenue, as sent from Adjust SDK in cents