Set up Unity Ads

Unity Ads is a network and Adjust module partner. Our integration lets Unity Ads receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Unity Ads. Then, use our advanced setup instructions to customize what information Unity Ads receives.

Basic setup

To turn on Adjust’s integration with Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to Unity Ads
  4. Enter your GAME ID (contact your Unity Ads representative for help finding this)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Unity Ads to launch your campaign.

Unity Ads will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event

Advanced setup

Choose which data Unity Ads receives from Adjust by customizing your setup.

Only forward data attributed to Unity Ads

Adjust sends Unity Ads your installs and reattributions across all ad platforms.

To stop Unity Ads from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads
  3. Turn on Attributed Only

Now Unity Ads will only receive data attributed to their own platform.

 

Forward in-app revenue

Revenue forwarding lets Unity Ads receive revenue amounts along with your revenue event data.

To forward in-app revenue to Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads
  3. Turn on In-App Revenue Forwarding

Now Unity Ads will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to Unity Ads before turning on Revenue Forwarding

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads
  3. Turn on Session Forwarding

Now Unity Ads will receive your app’s session activity.

 

Forward app events

Event linking lets Unity Ads receive app event data. You can link every app event in Adjust to a preset Unity Ads name or a custom event name.

To forward app events to Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >Unity Ads > Event Linking
  3. Find the event you want to link and update the field with a Unity Ads event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Unity Ads will receive app event data for each of your linked events.

List of all parameters forwarded to Unity Ads

Unity Ads requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{android_id_md5} Lowercase Android ID hex MD5 hash
{android_id} Android ID (Android only)
{api_level} API level (Android only)
{app_id} Store App ID or Google Play Store
{app_name_dashboard} Name of the app in the Adjust Dashboard
{app_name} Name of the app
{app_version_raw} App version number (Android), build
{app_version} App version number (Android), build
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{country} Device two
{created_at} Activity timestamp
{currency} Original ISO 4217 currency code sent from Adjust SDK
{device_name} Device model number
{device_type} Device type
{idfa||gps_adid} IDFA, or GPS ADID if IDFA is empty
{impression_based} 1 if impression
{ip_address} Device IP address
{is_organic} 1 if organic traffic, 0 if non
{language} Device two
{match_type} Attribution method
{os_name} Device operating system
{os_version} Operating system version number
{rejection_reason} Reason for a rejected attribution
{revenue_float} Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd} Revenue, in US dollars
{tracking_enabled} 1 if tracking is enabled, 0 if not
{user_agent} Incoming raw user agent