Set up WeQ

WeQ is a network and Adjust module partner. Our integration lets WeQ receive attribution and app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to WeQ. Then, use our advanced setup instructions to customize what information WeQ receives.

Basic setup

To turn on Adjust’s integration with WeQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select Add (+icon) next to WeQ
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to WeQ to launch your campaign.

WeQ will receive callbacks for these activities:

  • install
  • rejected install
  • session
  • event
  • reattribution reinstall
  • reinstall
  • uninstall

Advanced setup

Choose which data WeQ receives from Adjust by customizing your setup.

Forward in-app revenue

Revenue forwarding lets WeQ receive revenue amounts along with your revenue event data.

To forward in-app revenue to WeQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > WeQ
  3. Turn on In-App Revenue Forwarding

Now WeQ will receive the revenue amount for every tracked transaction.

 

Note: Link at least one revenue event to WeQ before turning on Revenue Forwarding

 

Forward uninstalls / reinstalls

To forward uninstalls and/or reinstalls to WeQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > WeQ
  3. Turn on Uninstall / Reinstall Forwarding

Now WeQ will receive all of your app's uninstall and/or reinstall data

 

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to WeQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > WeQ
  3. Turn on Session Forwarding

Now WeQ will receive your app’s session activity.

 

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to WeQ.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to WeQ, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > WeQ
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding WeQ name.
  7. Select Save

Now WeQ will receive custom event details for each of your linked events.

 

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

 

Forward app events

Event linking lets WeQ receive app event data. You can link every app event in Adjust to a preset WeQ name or a custom event name.

To forward app events to WeQ, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup >WeQ > Event Linking
  3. Find the event you want to link and update the field with a WeQ event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now WeQ will receive app event data for each of your linked events.

List of all parameters forwarded to WeQ

WeQ requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder Information
{activity_kind} Type of user activity
{adid} Adjust device ID (all platforms)
{app_id} Store App ID or Google Play Store
{app_name} Name of the app
{app_version} App version number (Android), build
{city} Device city
{click_attribution_window} Attribution window settings for device matching (hours)
{click_time} Attributed click timestamp
{connection_type} Internet connection type
{conversion_duration} Time between click and install or reattribution in seconds
{country} Device two
{cpu_type} CPU type
{created_at} Activity timestamp
{deeplink} Deeplink URL appended to click URL
{device_manufacturer} Device manufacturer name
{device_name} Device model number
{gps_adid} Google Play Store advertising ID
{hardware_name} Hardware name
{idfa} ID for advertisers (iOS only)
{impression_attribution_window} Attribution window settings for impression matching (hours)
{impression_time} Attributed impression timestamp
{install_begin_time} App download began timestamp (Android and Google Play Store only)
{install_finish_time} App download completion timestamp
{installed_at} Install (i.e., first app open) timestamp
{is_organic} 1 if organic traffic, 0 if non
{isp} Device internet service provider
{lifetime_session_count} Number of sessions recorded across entire user lifetime
{match_type} Attribution method
{network_type} Network type
{os_name} Device operating system
{os_version} Operating system version number
{partner_parameters} Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code} Device postal code of IP address
{region} Device region code
{rejection_reason} Reason for a rejected attribution
{revenue_usd} Revenue, in US dollars
{sdk_version} Adjust SDK version (per app)
{session_count} Number of sessions recorded by current Adjust SDK
{timezone} Device time zone
{tracking_enabled} 1 if tracking is enabled, 0 if not
{tracking_limited} 1 if tracking is limited, 0 if not