Set up data residency

Data residency refers to the geographic location where you store user data. You may need to store your users’ personal data in your geographic region to abide by region-specific privacy laws and regulations. By using Adjust's dedicated real-world servers, your users’ data can stay where you want it to. Even when a user request is raised outside the desired location, Adjust routes it to your chosen data center.

Growth solution:
Data residency is available as an Adjust Growth Solution for clients located in the European Economic Area (EEA), Turkey, and the United States of America (USA). To set up data residency on your account, contact sales@adjust.com.

Data residency only applies to raw, user-level data. Once the data is aggregated, users can no longer be individually identified. This means that the stored data is no longer a data privacy concern.

Before you begin

Here's what you need to know before getting started.

Requirements

  • Your app needs to use an Adjust SDK version that is compatible with data residency. Ensure you have the minimum required SDK version and follow the instructions in our documentation.

iOS v4.29.0+ | Android v4.28.0+ | Unity v4.29.1+ (US), v4.29.0+ (TR), v4.27.0+ (EEA) | React Native v4.29.0+ | Flutter v4.29.0+ | Cordova v4.29.0+ | Xamarin v4.29.0+ | Cocos2d-x v4.29.0+ | Corona v4.29.1+ (US), v4.29.0+ (EEA & TR)

Set up data residency

Important:
You need to set data residency on an app-level. Once you choose the data residency location, you cannot change it.

Select your region below to learn how to set up data residency. If your region is not listed, then data residency is not available for you at this moment.

European Economic Area (EEA)

United States of America (USA)

Turkey (TR)

Tip:
Check that logs coming from the app point to the correct endpoint (for example eu.adjust.com). This means your data residency setup was successful.

View your data residency setup

Apps

  1. Under AppView, select All apps.
  2. Select your app.
  3. Select the Protection tab.
  4. Under the Data residency section, view your data residency setup:
    • Region - Your Data residency region.
    • Grace period - The time during which data is available in the global data centers and your data residency server. When this period ends, historic data is safely migrated to your region's data center and raw data from the global data center is deleted. When this is Off, all your data resides in the Data residency server only.

Links

  1. Select Campaigns > Ad networks or Campaigns > Custom links.
  2. Check the links for the app that you've set up data residency.
    • Example: If your data residency region is Turkey, your link should be updated to the *.tr.adjust.com endpoint.

Next steps

  • Inform all networks and any third parties sending data to Adjust. They need to send data to the new region by replacing adjust.com with the correct endpoint. At this point, you may need to turn off SANs on your apps to stay compliant.
    • Any traffic sent to the *.adjust.com endpoint for data residency apps is discarded and data is lost. This is by design to avoid any data being replicated to other data centers. This is to prevent breaching any regulations.
  • Change endpoints for deep links and S2S events. This ensures you send all data traffic to one of Adjust’s dedicated regional data centers.

The main Adjust endpoint is *.adjust.com. Depending on your use case, you need to use one of the following regional endpoints:

RegionRegional endpointsDeep link endpointsS2S endpoints
EEAeu.adjust.comeu.adj.sts2s.eu.adjust.com
USAus.adjust.comus.adj.sts2s.us.adjust.com
Turkeytr.adjust.comtr.adj.sts2s.tr.adjust.com
  • (Optional) Change server callbacks or cloud storage upload URLs to point to your location’s servers so that data does not leave your region. Adjust sends the data to the URLs specified by you. We cannot verify if the endpoint is outside your data residency data center.