PC and Console measurement
With Adjust's PC and Console measurement, you can gain comprehensive insights into the impact of your marketing campaigns on PC (Windows and Mac) and gaming consoles. This means that you can optimize your marketing budgets while understanding the value of your efforts across channels.
With PC and Console measurement you can take advantage of Datascape's different capabilities, such as cohorts, monetization, real-time metrics for user adquisition, and more.
PC and Console measurement enables you to:
- Unlock new channels and explore new strategies.
- Optimize your ROI by accurately assessing your users' spending habits across various channels.
- Measure your campaigns across all gaming platforms by using cross-device measurement.
- Measure across all gaming platforms and identify users that play on multiple platforms.
PC and console platforms
Adjust currently supports integrating with the following gaming platforms:
- Steam
- Epic Games
- Microsoft PC
- Native PC (Windows and Mac)
- PlayStation
- Nintendo
- Xbox
Support for single and cross-device attribution
Adjust is able to attribute regardless of the campaign source and the destination of the install or session. Whether your campaigns are running on PC devices, gaming consoles, or even a connected TV, and you are promoting a PC or console game, Adjust can attribute installs and sessions to your campaigns.
For single-device measurement, Adjust performs deterministic attribution using the external device ID. Adjust also uses probabilistic modeling for single and cross-device attribution.
In the table below you can see all use-cases currently supported:
| Single-device measurement | Cross-device measurement |
|---|---|
| PC ads to PC apps | Mobile ads to PC apps |
| Console ads to Console apps | PC ads to Console apps |
| CTV ads to PC apps | |
| CTV ads to Console apps |
Use cases
Attribution measurement for game developers plays an important part in their marketing efforts. Users around the world can interact with your campaigns even if this interaction involves different device types.
Partner integrations
Adjust offers integration with a wide range of partners for single and cross-device measuerement. Here are the partners for PC and console measurement:
| Partner | Supports cross-device |
|---|---|
| AMoAd Inc | Yes |
| Facebook Web | Yes |
| Google Ads | Yes |
| Imobile | Yes |
| MOLOCO | No |
| TikTok | Yes |
| Unicorn | Yes |
| Vungle | No |
Set up PC and Console measurement
Get started with your preferred platform by following the corresponding article:
- Visit Steam games measurement for games on the Steam store.
- Visit Epic Games measurement for games on the Epic Games store.
- Visit Microsoft Store and Native PC games measurement for games on the Microsoft store or your store.
For any questions, contact the team at pc-console@adjust.com.