Set up Ad Growth
Ad Growth is an ad network integrated with Adjust. Our integration lets Ad Growth receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Ad Growth for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Ad Growth.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Ad Growth parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select Ad Growth and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Ad Growth. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Ad Growth.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Ad Growth. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Ad Growth, Adjust automatically sends Ad Growth the following data, by default:
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Ad Growth by default.
Send additional data
Choose the amount and type of data that you want to share with Ad Growth through callbacks. Ad Growth may use this information to optimize performance.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Ad Growth receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Ad revenue (from ad views)
Ad revenue sharing lets Ad Growth receive user ad revenue data. This lets Ad Growth use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.
To share ad revenue to Ad Growth, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Ad Growth receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
Map parameters
You usually need to map parameters to share custom data with Ad Growth.
Map events
Map events that you want to share to the values that Ad Growth can receive. Data for unmapped events is not shared with Ad Growth.
Under Map events, follow these steps to choose the in-app events you want to directly send to Ad Growth.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Ad Growth.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Ad Growth will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Ad Growth. This lets Ad Growth receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Ad Growth, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Configure your link and settings
You have the option to set your:
Create your link and share it with Ad Growth
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Ad Growth.
Once you’ve created your link, share it with Ad Growth for placement in campaigns.
List of all parameters forwarded to Ad Growth
Ad Growth requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{android_id} | Android ID (Android only) |
{city} | Device city |
{country_subdivision} | Device subdivision of country, e.g., state |
{country} | Device two-character country code |
{device_type} | Device type |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{isp} | Device internet service provider |
{language} | Device two-character language code |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{postal_code} | Device postal code of IP address |
{region} | Device region code |
{timezone} | Device time zone |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{app_id} | Store App ID or Google Play Store |
{app_version_raw} | App version number (Android), build-version-number for the bundle (iOS) |
{connection_type} | Internet connection type |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{device_manufacturer} | Device manufacturer name |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_type} | Network type |